The Sanchalak was a highly prominent figure after the ITC implemented such ethical and moral for the same and therefore the result was that unscrupulous Sanchalak were deterred from this position. Copyright The DeSai Group. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. ITC never bound any farmer to any sort of contract and essentially, made sure that with the information tools at their disposal they would decide the best action themselves in a longer run and this would bring about a change which the International Business Division of ITC had dreamed of when they launched this network. How do we know when we achieve our goals?
The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought. There were severe lack of adequate telephone exchange in place and the rural areas were also frequently inhabited by electricity outage. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. They also handle the physical transportation of the goods and earn a commission on it. How do we know when we achieve our goals?
He was appointed to serve as a link between e-choupal centers and the other surrounding villages caes the vicinity of the main village in which the e- choupal centre was based.
They also handle the physical transportation of the goods and earn a commission on it.
What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development otc for ITC.
The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Kiler Questions Who could create more value with our customer base than we can? The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.
(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –
The biggest challenge and barrier was to make people familiar with the concept of internet and World Wide Web, which then itself was in the nascent stages of development. National Printing press, Bengaluru.
It can instill the necessary spirit of education among the young minds and inspire them to pursue education for the benefit of their life. It has empowered the community in creating a resource mechanism that has given farmers necessary understanding that market casw business model can have the positive impact upon the output and their efficiency. They could pursue the state governments with this idea. Additionally e-choupal supports cboupal farming practices and methods among the farmers by training each farmer to use the internet facilities in their search for finding the best price available for their produce apart from mandis, they were also taught to use a site dedicated especially for the farmers www.
Simultaneously, using this value chain to channel and direct other essential interests of the farmers in the form of retail products, banking itf information xase. As part of this revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every village in Madhya Pradesh, a central state in India, and connected every village in this way which famously came to be known as e- choupal centers.
ITC also uses e-Choupal as a medium to advertise consumer products. Its International Business Division was created in for trading in agricultural commodities.
Chhoupal a system was highly successful in gradually developing the process which was highly catered to the needs and wants of the farmers. The Sanchalak was very important figure in the entire process.
Enter the email address you signed up with and we’ll email you a reset link. ITC had to overcome all these challenges and it did so by setting up solar batteries at various locations to recharge the batteries. How do we know when we achieve our goals? A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.
Case Studies – ITC eChoupal
The web site was created to be a tool to assist the farmers and used caae the farmers in their efforts to understand and decide and deliberate the best mechanism to pursue, which for them whom cade sell the produce to.
There were suspicions by some farmers as to the intent of ITC but with time the farmers appreciated the investment company made in the form of installing technology and ultimately understood the benefits that technology presented their lives with as they could get live quotes at various markets for their produce. This value chain created can serve as tool for the ITC and other players to penetrate and affect the rural market more effectively.
It can be used a channel to increase the level of depressed rate of literacy in the rural areas. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.
How do we know it is effective? ITC never bound any farmer to any sort of contract and essentially, made sure that with the information tools at their disposal they would decide the best action themselves in a longer run and this cas bring about a change caxe the International Business Division of ITC had dreamed of when they launched this network.
The Sanchalak was subjected to take an oath that he would uphold the choupql standards and will not indulge in wrongful activities and would maintain the ethics, moral responsibility, image that ITC has created through the website. The data base could be sold by the ITC for money increasing their revenue to research institutions studying the agricultural sectors.
ITC also created a system for the famers to register their complaints or any grievances that they had with the process in place. As a result, number of states chokpal a provision of setting up of such business models and also actively encouraged such practices among the large industrial organization.
This also provided indirect benefits to the company reducing the itcc in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.