HILTON HHONORS CASE STUDY

We are the marketplace for case solutions – by students, for students. When customers are passionate about the brand, what they want is experience and they will be willing to pay higher price to have such experience. HHW program helps Hilton to run at higher occupancy level and hence revenues generated by the program will contribute to make profits for Hilton. For this reason, the management should implement a new strategy that allows to expand the number of partners, such as airlines, rental car firms, restaurants, casinos, etc. Value chain of Hilton.

Remember me on this computer. Use your credit card. The loyalty program can encourage them to spend even more. This gives the opportunity to anyone that would like to join this “Hilton residence” to be welcomed and start his collection of points. Nov 8, Case questions answered:

Moreover, offering a very generous loyalty program has some risks: HHW program helps Hilton to run at higher occupancy level and hence revenues generated by the program will contribute to make profits for Hilton.

A loyal guest can earn extra points because of referring Hilton to other qualified prospective customers. Use your credit card. If Hilton stops offering generous rewards through its loyalty programs, its repeating customers might go to other hotel chains. Sponsoring to convention centers and big conferences will also help Hilton extend its network size.

Hilton HHonors Worldwide: Loyalty Wars – Case Solution

Hilton should not compete on what its competitors hhnors doing. What are the strengths and weaknesses of the HHonors program.? Moreover, customers must previously exchange points for a certificate and then use them to pay for an authorized stay. Further, Hilton should differentiate its brand by using brand loyalty to retain customers and improve customer loyalty.

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hilton hhonors case study

In doing so, Hilton chain can attract and retain more business loyal customers hhonorw create long term customer loyalty. By purchasing, you agree to our terms of service.

(DOC) Hilton Case Analysis | Firat Sekerli –

If franchisees had the choice of putting Hilton or one of Starwood brand on their properties, they can assess the value cass doing so by comparing the value generated by the frequent-stay programs under both brands. Hilton, therefore, can not compete with other chains by offering more attractive loyalty program. Unlock Case Solution Now!

Therefore, the expenses of HHW can be regarded as the expenses of the program.

hilton hhonors case study

How should Hilton spend the additional revenue? It means that Hilton already passes the zero-profit csse and makes profits. Brand loyal customers tend to stay longer with the chain and spend more. This is a very positive issue for customers because they can earn the “desirable” points from many activities, such as car rental companies, airlines or partners like FTD florist and Mrs. Click here to sign up.

Yhonors, Hilton should spend the additional revenue to customize and differentiate current loyalty program to attract more prospect, create and retain loyal customers.

Loyalty Wars What are the strengths and weaknesses of the HHonors program.? However, the experience is delivered away from corporate scrutiny and under various degrees of control — a local manager, a franchisee, or a property operator.

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Hhonora particular, Hilton honors program has partnered with twenty-five airlines around the world, three car rental companies, and a large number of other companies, where people can sgudy miles and spend them as they wish. Giving more rewards does not necessarily mean the program will attract more customers because the new program reduces the cost-effectiveness and increases staying costs.

Rewards therefore tend to be ever-higher. The most important feature of the program that distinguishes itself from competitors is Double Dipping which lets guests earn milage for the same stay in partner frequent-flyer programs.

The problem for Hilton is whether to compute point for point or take a different approach to its existing reward program in order to be distinct from Starwood. However, there hhinors always space for improvement in every sector.

Hilton HHonors Worldwide: Loyalty Wars – Case Solution

Log In Sign Up. The loyalty program can encourage them to spend even more. How can a loyalty program help the property operator and brand owner manage customers better.? Value chain of Hilton. Skip to main content. By doing so, both Hilton and its franchisees can have benefits because: